The Start Up Diaries - Ordinary Entrepreneurs, Extra Ordinary Journeys


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Stories of vision and conviction, passion and persistence, struggles and setbacks of six individuals behind the startups that became major players in their domain.

Entrepreneurs - from the Hindi heartland to Ivy League B-Schools and a college drop-out - who were convinced that their ideas offered a better value proposition than all existing products and services.

Uncommon stories of common individuals. These are no super heroes or geniuses or heirs of super rich families or the 'lucky ones', rather they are the men who made mistakes, suffered deceit and setbacks, and fought against all odds to come up triumphant.

Each of the stories is from a different field and presents a different face, yet the soul remains the same - ability to make things happen. Conviction, passion, willingness to take risks, hard work, perseverance, and team building remain the underlying thread in each story.

About the authors

Neeti Jain

Neeti Jain is Founder and Creative Director of, a brand of Hand-painted apparels and home decor. She received her M.A. in Economics from Rajasthan University along with a Post Graduate Diploma in Brand Management from ICFAI and a Post Graduate Diploma in Marketing Management. She has extensive experience of working in advertising, media and consultancy. Neeti has been visiting lecturer to various business schools in India and Oman. Her interests include painting and social work. Currently she resides in Indore with her one-year-old daughter and husband.

Gagan Jain

Gagan Jain is a seasoned professional with many years of experience in media, retail and e-commerce within India and abroad. He is associated with, a niche e-commerce startup and is also a founder of, a designer label for Hand-painted merchandise. He was among the initial members of Moneysaver (now Snapdeal) when it laid its foundation. Gagan holds a Post Graduate Diploma in Marketing Management and his interests include teaching. He has been actively conducting workshops for business bodies like PHDCCI and has been a visiting lecturer to various reputed B-schools in India and Oman. He was earlier residing in Oman, where he was the country head for a fashion brand.ξ

Category: Business and Economy
Format: Paperback
Year of Publication: 2016
Publisher:ξOrient Paperbacks
Condition: Brand New
Pages: 248
MRP Rsξ340

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